The Inn Collection Group has been shortlisted in the prestigious national Publican Awards.
The group has reached the finals in the Best Accommodation Provider category at the awards ceremony - the pub industry’s equivalent of the Oscars - at London’s Battersea Evolution on March 15.
The Inn Collection Group impressed The Publican Awards panel with its entry and now faces further rigorous testing as part of the judging process. Judges will visit the inns and speak to staff, carry out ‘mystery shopper’ trips to the sites and grill management at a Dragons’ Den-style panel interview in London in February.
Inn Collection Group chief executive, Keith Liddell, said: “These are the biggest and most-keenly contested awards in our industry and we’re proud to be shortlisted for the Best Accommodation Provider.
“But there’s a long way to go before we can secure the award for the North East. We face tough competition in our category and a series of challenges to prove to the judges that our inns are the UK’s Best Accommodation Provider.”
Mr Liddell said: “All of our inns provide excellent, value-for-money accommodation in handpicked locations, home-cooked pub food served all day, every day, well-stocked bars, and a warm welcome to our customers.
“We’re confident that The Publican Awards judges will see what has made our inns such a hit with tourists and locals alike when they make the trip to the North East to visit us.”
Now in their 25th year, The Publican Awards received a huge number of entries for the 2016 contest.
Ed Bedington, editor of The Publican’s Morning Advertiser trade publication, said: "We've been overwhelmed with the response to the competition this year. The fact it's celebrating 25 years of recognising industry excellence has seen companies from across the pub world get on board and we're delighted to have smashed records with our entries.”