The Inn Collection Group expands into Wales

The Inn Collection Group has expanded its estate with its first Welsh site, The Swallow Falls Hotel in the heart of the Snowdonia National Park.

The Northumberland-based operator has bought the 19-room site and adjoining hostel with campsite in North Wales. The undisclosed deal is the award-winning operator’s first acquisition in Wales and the first outside of its north of England heartland.

The site will be closed while The Inn Collection Group begins an immediate restoration of the building, which is located alongside the famous Swallow Falls waterfall in Betws-y-Coed.

Sean Donkin, managing director of The Inn Collection Group said: “We are absolutely delighted to be bringing The Swallow Falls Hotel into our pubs with rooms family and to have completed on our first Welsh purchase.

“What sets The Inn Collection Group aside is the exceptional locations of our trading environments and their beautiful outdoor localities and The Swallow Falls Hotel is a perfect match.

“We are passionate about investing in unique sites like Swallow Falls and to unlocking their potential through sympathetic restorations while preserving the character and charm that makes them such special places to eat, drink, sleep and explore from.

“We look forward to investing in a significant but careful refurbishment of this property and beginning a new chapter for The Inn Collection Group as part of the community fabric here in North Wales.”

Neil Thomson, Associate Director with Colliers who handled the sale on behalf of the former owner Peter Jones said, “Swallow Falls Hotel will prove an excellent addition to the Inn Collection Group, being situated in one of the busiest locations within Snowdonia National Park. It’s an extremely positive sign to see the level of investment promised by The Inn Collection into such an iconic hotel.”

The Swallow Falls Hotel is the Alchemy-backed group’s seventh purchase of 2021 with more acquisitions in the pipeline as it continues to expand with strategic ‘buy and build’ growth plans, supported with banking via OakNorth.

The ICG is the leading company in the UK for individual acquisitions and the pub company with the highest number of bedrooms per site in the UK.

Earlier this month, the group added to its collection with the purchase of the 38-bedroom The Dower House Hotel in Knaresborough, Yorkshire.

The Inn Collection Group’s estate includes sites in Northumberland, County Durham, Tyne & Wear, Cumbria, Lancashire and Yorkshire.

Its Eat, Drink, Sleep and Explore pubs-with-rooms brand includes all day, every day food service and affordable accommodation.

Ward Hadaway corporate partner Imogen Holland provided legal advice on The Swallow Fall Hotel acquisition with Silverstone and Bradley Hall on pre diligence.