The Inn Collection Group buys historic Black Swan in Helmsley

January 2020

The Inn Collection Group have added landmark Yorkshire coaching inn The Black Swan in Helmsley to their portfolio.

Eat, Drink, Sleep and Explore

The deal brings the operator’s portfolio to 13, following the northern pubco’s purchase of The Pheasant in Bassenthwaite Lake, Cumbria earlier this month as the group remains on target to double its estate of freehold pubs within the next two years.

The historic 45-bedroom The Black Swan in the heart of Helmsley will continue trading before the group begins a major redevelopment of the site, which will reopen under its ‘eat, drink, sleep and explore’ pubs with rooms brand.

The Inn Collection Group’s managing director Sean Donkin said: “We are absolutely thrilled to have added this superb venue to our collection. We’re looking forward to investing significant capital into realising the full potential of this phenomenal site for the community of Helmsley and visitors to Yorkshire alike to eat, drink, sleep and explore from.

“We have a proven track record in repurposing and enhancing historic inns and we’re looking forward to turning our attention to The Black Swan as we continue to widen our customer base, group presence and visibility across the north of England.”

The Black Swan is The Inn Collection Group’s second Yorkshire site. The group operates award-winning freehold pub with rooms, The King’s Head Inn in Newton under Roseberry, close to iconic North Yorkshire beauty spot, Roseberry Topping.